Once you know your baseline, it is time to set targets
Targets need to be linked to your strategic direction. For example, if your strategic goal is to increase revenue, then your targets can be around reducing consumption (which you pay for)
If your strategic direction is around brand, then your targets can be around reducing carbon emissions.
SMART goals is a good technique to use. It stands for:
SMART goals help you define what you want to accomplish, how you will measure your progress, and when you will achieve it. They also help you align your sustainability goals with your business objectives, values, and stakeholders' expectations. By setting SMART goals, you can avoid vague or unrealistic targets that may lead to frustration, confusion, or greenwashing.
Here are some examples of SMART targets for a business: