Skip navigation
Know your audience Key messages to share Practical communication strategies Channels that work Tracking progress Overcoming common challenges

Know your audience

Effective communication begins with understanding who you are talking to:

  • Employees: Show how sustainability initiatives make the workplace more efficient, healthier, and meaningful.
  • Management / Leadership: Highlight cost savings, efficiency gains, and long-term benefits.
  • Clients or Partners: Demonstrate that your organisation is taking tangible steps toward sustainability — building trust and strengthening relationships.

Tip: Start simple. Ask your team what matters most to them and tailor your message accordingly.