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Practical communication strategies

  • Storytelling: Share your own sustainability journey: what you’ve tried, what worked, and lessons learned.
  • Visuals: Use simple infographics or charts to show savings or environmental impact.
  • Keep it simple: Avoid jargon. Explain what sustainability actions mean in practice and how they benefit the organisation.
  • Celebrate wins: Recognise teams or individuals who take action and highlight successes internally and externally.
  • Hands-on engagement: Workshops, team challenges, or short training sessions make sustainability tangible and interactive.